Measure
According to the Free Dictionary by Farlex, the word Measure has the following definitions:
meas·ure
1. A device used for measuring.
2. The act of measuring.
3. An evaluation or a basis of comparison.
How does MEASURE apply to your website? MEASUREMENT is perhaps the most important component of making yourself STAND OUT… and it’s often the component of your website that is most neglected.
You can spend tens of thousands of dollars on your website, on PPC, on SEO, but what good is that to you when you don’t know exactly who is getting there, how they are getting there, and what they are doing once they get there? You may be able to tell how many “hits” you are getting, but what does that actually mean, and how is that going to help you sell your product?
A good tracking device is able to tell you many things:
- Traffic Trends— Did your traffic spike during your Trade Show?
- Referrers- Which websites or search engines sent the most traffic to your website?
- Page Popularity- What pages on your website are being used the most? Are your visitors getting past the home page?
- Search Terms- Which search terms are sending the most traffic to your website? Is your “Pay Per Click” campaign working? Is your website Search Engine Optimized?
- Branding Trends— How is your known audience searching for you? Are they typing in your company name? Are they typing in your website address? Are they GOOGLING you or your products?
- Specific Audience- What companies are searching for you? Is it your current customer base searching for you, or is it an audience that doesn’t know you?
- Budget Analysis- How has your traffic improved, in quality and quantity, since the implementation of your last marketing effort?
YJMM can offer tracking that will tell you all of these things…and lots more. In some cases, tracking is the first step. We will work with you to analyze your traffic so you can manage your marketing better.
After all, you can’t manage what you can’t measure!
“The use of WEBTRAX has been very beneficial for us here at NEUTECH Packaging Systems for the following reasons:”
- We get to review daily activity on our web site which allows us to see what potential customers are searching for and the number of page views during their visit
- We can change our key search words based on the WEBTRAX activity
- WEBTRAX allows us to see who contacted us via what search engine
- WEBTRAX has allowed us to make smarter decisions on how we go to market and changes that must be made to our web site in order to attract more customers