All Services and Solutions
h4. Drive Products:
- Social Media Campaign Setup and Maintainance: Monthly maintenance including research, authoring, and posting to WordPress Blog Site, Facebook, Twitter, LinkedIn, You Tube.
- Search Engine Optimization* : SEO is a very important aspect of your marketing mix. Without it, your audience from the Search Engines will be only the people who already know you. IE: The people who already know your name. Good SEO allows web users to find you when they are looking for your PRODUCTS, as well as your name. YJMM can evaluate your website and implement an SEO program that gets you found!
- Directory Sites: Sometimes internet users will bypass Search Engines entirely and begin their search on a VERTICAL SITE, or a Directory Site. Your audience from a Directory Site is highly targeted and motivated to buy. They are likely working/ sourcing while they are using the site. They expect quality content and easy to access information. Your website will be the information source for this audience. Targeting the deliberate and specific audience means quality visitors to your site.
- Pay Per Click: A PPC campaign can quickly increase your exposure to a very specified and qualified audience on Search Engines. Sometimes PPC is used to “fill in the holes” of your SEO effort, sometimes it is used to increase references to your website on top of your SEO effort. YJMM can implement and manage your PPC campaign.
- News Releases: News is a great way to keep your customers and prospects informed of what’s new in your company. It’s a great way to keep your website fresh and current. It’s a great way to continually BRAND your company. News Releases on your company are a great way to increase clicks to your website. YJMM independently represents New.ThomasNet.com, and can put together a program that can produce RESULTS!
- Newsletters: How do you keep your company in front of your customers and prospects when they are not seeking you out? A Newsletter can energize your customer base with timely company and industry news, interesting insight from a valued employee, a clever puzzle or tidbit. YJMM can put together a printed and/or E-mailed Newsletter that your customers will love and anticipate.
- Tradeshow Management: Includes Show Registration & Services Set Up Preparing, shipping booth & materials, ordering material handling, electrical etc… Show Logistics: Includes arranging transportation, lodging, meals, etc…
- Promotional Products: Use your BRAND to give some interesting and unique gifts. Use your BRAND to build name recognition. Promotional products can ingrain your company’s name into the minds of your customers and prospects. YJMM can handle your Promotional Products needs.
Conversion Products:
- Homepage & Website Consulting: YJMM has more experience designing and building INDUSTRIAL WEBSITES than any other company in Central Kentucky. Some questions to ask: What does your website say about you? What is it saying to your customers and prospects? Does it need a facelift? YJMM can evaluate your website based on your Customer Base and make recommendations to make your website “speak to your customers,” and create a revenue stream!
- Website Creation, Hosting: Don’t have a website? Is your website out of date? How are you competing? INDUSTRIAL & Commercial WEBSITES are our specialty! YJMM has more experience designing and building INDUSTRIAL WEBSITES than any other company in Central Kentucky. Your website can be your most powerful business tool. It is where buyers look first to make specifying and purchasing decisions. Call us today to begin planning your new revenue stream!
Measurement Products:
- YJMM offers a website tracking modules and training that will help you manage your website traffic, before and after your new marketing techniques are put into place. Tracking can give you information on the following:
- Traffic Trends— Did your traffic spike during your Trade Show?
- Referrers- Which websites or search engines sent the most traffic to your website?
- Page Popularity- What pages on your website are being used the most? Are your visitors getting past the home page?
- Search Terms- Which search terms are sending the most traffic to your website? Is your “Pay Per Click” campaign working? Is your website Search Engine Optimized?
- Branding Trends— How is your known audience searching for you? Are they typing in your company name? Are they typing in your website address? Are they GOOGLING you or your products?
- Specific Audience- What companies are searching for you? Is it your current customer base searching for you, or is it an audience that doesn’t know you?
- Budget Analysis- How has your traffic improved, in quality and quantity, since the implementation of your last marketing effort?