Convert
According to the Free Dictionary by Farlex, the word CONVERT has the following definitions:
con·vert
1. To change (something) into another form, substance, state, or product; transform
2. To change (something) from one use, function, or purpose to another; adapt to a new or different purpose
3. To persuade or induce to adopt a belief
Can your website “change” a prospect into a customer? Can your website give specifics on the products your visitors are looking for? Can your website set you apart from your competitors? Does your website entice prospects and customers to come back? Does it clearly represent who you are?
A web user has a method he or she uses when he or she gets to a website. First the user will VERIFY that he is on the right website. Is it easy for your users to VERIFY what you do?
Next he will SEARCH for the specific piece of information he needs. Does your website make it easy for your user to SEARCH for what he is looking for?
After he finds what he is looking for, he will EVALUATE this information to consider it for his needs. Can your website provide enough information for your user to EVALUATE your product or capability?
Last he will TAKE ACTION to get more information. He will want to print the page, send it to a collegue, email you or call you. Do you have ACTION ITEMS items on every page of your website?
Can your website offer ease through all of these steps? If your user is frustrated with any one of these steps, he is likely to hit the BACK BUTTON. Which step is stopping your visitors from contacting you?
YJMM has more experience designing and building INDUSTRIAL WEBSITES than any other company in Central Kentucky and can help you increase your CONVERSIONS by utilizing the following services: