Yellow Jacket Media

Yellow Jacket Media & Marketing helps their clients STAND OUT, make the most of their marketing dollars and increase their revenue.

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Search Engine Optimization

Effective Search Engine Optimization creates, targeted, and interested traffic flow to your website. Major search engines—Google, Yahoo, MSN—regularly monitor websites to determine rankings in their organic (non-paid) search results. Search engines base their evaluation on hundreds of critical elements: The two most important: how much relevance a web page has to search queries, and, its credibility. “Relevance” means that words and phrases that are descriptive of your products and services are used in the content and meta tags of your website. This content needs to be formatted and organized so that it satisfies the visitor’s need. Search engines determine the relevance of your web page by quickly examining it’s content and meta tags for keywords that validate the search query. The Search Engine will “spider” the content on the site. The website owner’s challenge is to provide information that answers the query and speaks to what the visitor is looking for. Credibility is proof of your site’s value thru links from other websites. The search engines evaluate your site’s credibility by looking at the age of your URL and the number, nature, and relevance of incoming links from other websites. These incoming links are “votes of confidence” and they are a major contribution to a successful search engine optimization strategy. Typically, the higher a site is ranked, the more “valued” a link from their site will be. IE- If you have many links from an “800lb Gorilla” site, a Search Engine will rank you higher. Because that “800lb Gorilla” site has confidence sending it’s visitor’s to you… so will the Search Engine. YJMM can analyze your current website and give you options to improve your Search Engine Optimization, affordably.

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